Alyarmouk Group launches its new brand identity

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Alyarmouk consolidated its corporate identity of its two main subsidiary companies:  Alyarmouk River Tributaries for Clearing  and Alyarmouk Transports Co. under one group “Alyarmouk Group”.  The group will also have under its umbrella planned future expansions.

The new corporate branding design is based on the letter “Y” – standing for Yarmouk River, laid out in a dynamic way, reflecting movement in a modern and fresh looking style.  The design was done by Zaid Masannat of zCreations.  

Mr Masannat added: “We did several great options, it was hard to choose the final logo. But I am glad that the partners went with this one because at the end of the day each and every one of them has to identify with the brand as their own – for many years to come.”  

Creations is a leading design firm in Amman which was established back in 1990, and is currently helping Alyarmouk Group in completing the full range of design applications of the brand including a new company website.

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